Sports Stream
In development
Sports Stream
SMA’s proposed platform for carrying African sport across mobile, web and connected TV.
The use case
Many African properties lack a dependable digital outlet for live and on-demand content, particularly where broadcast deals don’t cover every match or market.
Sports Stream is being developed to address that gap. Platform scope, partners and launch arrangements are still being defined; no live service is offered today.
Conceptual phone, web and television frames for a proposed multi-screen streaming home for African sport.
Intended benefit
Intended to give rights holders a direct, mobile-first route to fans.
In development: no live service is offered.
What it includes
The working parts
Mobile, web and connected-TV delivery (proposed)
Rights-aligned content packaging
Mobile-first access and payment options (under review)
Distribution partner pathways
How it’s implemented
A simple, staged process
- 01
Define
Proposition, content and audience.
- 02
Validate
Test the concept with rights holders and partners.
- 03
Partner
Confirm technology and distribution partners.
- 04
Launch
Only once scope and partners are confirmed.
Technology categories
Partner technology, selected for the job
SMA works with technology suppliers by category and selects them for each project. These are categories, not named or endorsed partners.
- Streaming and OTT platforms
- Payments and telco billing
- Content management
- Audience analytics
Connected capabilities
Related expertise
Start with a brief
Talk to us about sports stream.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.