What we do
Expertise from rights to revenue.
The African sports media market is not one channel or one business model. SMA combines eight capabilities to help properties reach audiences, operate more efficiently and develop sustainable revenues.
Rights, production and distribution build the audience. Engagement and commercial work turn that audience into revenue. We plan them together.
- 1Rights
- 2Production
- 3Distribution
- 4Engagement
- 5Monetisation
01 · Get sport to market
Rights, reach and market access
Deciding what to sell, where, and through which channels: broadcast, telco, OTT or partner.
Media Rights & Distribution
Packaging and placing sports rights with broadcasters, telcos and digital platforms, market by market.
Explore capability 02OTT & Digital Distribution
Getting live and on-demand sport onto the phones, platforms and telco services fans already use.
Explore capability 03Strategic Advisory & Market Entry
Local knowledge and partner introductions for organisations entering African sport and media.
Explore capability02 · Produce and operate
Production, systems and venues
Making coverage affordable and operations reliable, so there is more content to distribute.
AI Sports Production
Automated and remote production models that make more fixtures economical to cover.
Explore capability 02Sports Technology & Transformation
Practical roadmaps for the systems behind competitions, content and fan data.
Explore capability 03Sports Development & Infrastructure
Planning venues and programmes so they are ready for broadcast, digital and commercial use.
Explore capability03 · Grow the return
Fans and commercial value
Turning the audience that distribution builds into sponsorship, advertising and partner value.
How it works
We start with the property, the market and the numbers, not the technology.
- 01
Assess
Understand the property, its rights position, audiences and commercial goals.
- 02
Structure
Shape packages, production and distribution models that fit each market.
- 03
Deliver
Work with partners to execute, with clear responsibilities.
- 04
Grow
Review results and build on what performs.
Ready-made combinations
Looking for something you can implement?
Our solutions package several of these capabilities around a single use case, from automated production to league digitisation.
Explore solutionsStart with a brief
Let’s talk about your next sports media opportunity.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.