Advertising & Sponsorship
Advertising & Sponsorship
Inventory, audience data and activation brought together into packages brands can b
The use case
Properties often sell venue, broadcast and digital inventory separately, or not at all, which makes it hard for brands to buy and measure.
This solution catalogues the inventory, builds packages around audiences and sets out how delivery will be reported.
Commercial inventory is catalogued, packaged into tiers and sold with an agreed delivery and reporting framework.
Intended benefit
Clearer packages, easier sales conversations and agreed reporting.
What it includes
The working parts
Inventory and audience mapping
Category and tiered packages
Digital and on-site activation concepts
Rate card and proposal materials
Delivery and reporting framework
How it’s implemented
A simple, staged process
- 01
Audit
Inventory, audiences and commitments.
- 02
Package
Tiers, categories and pricing logic.
- 03
Sell
Support approaches to relevant brands.
- 04
Report
Track and report delivery.
Technology categories
Partner technology, selected for the job
SMA works with technology suppliers by category and selects them for each project. These are categories, not named or endorsed partners.
- Ad serving and inventory
- Digital and virtual signage
- Sponsorship measurement
- Commercial CRM
Connected capabilities
Related expertise
Start with a brief
Talk to us about advertising & sponsorship.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.