Sports Development & Infrastructure
Build venues and programmes media can use.
We help plan facilities and development programmes with media, connectivity and commercial requirements considered from the start.
Produce and operate
A new venue without power, connectivity or camera positions is a missed media opportunity for years.
Retrofitting a venue for broadcast is expensive. Planning media-readiness early costs far less.
SMA works with institutions and venue owners to align infrastructure, programmes and partnerships with the wider sports media value chain.
A venue cross-section marked with power, fibre connectivity, camera positions and commercial nodes planned from the start.
The challenge
What usually gets in the way
Media as an afterthought
Facilities designed without broadcast or connectivity needs.
Isolated programmes
Development work not linked to competitions or partners.
Unclear sustainability
No long-term operating or funding model.
What SMA brings
Capabilities we bring to the work
- Needs and ecosystem assessment
- Venue media- and connectivity-readiness planning
- Programme and partnership strategy
- Operating-model advice
- Phased development roadmaps
In practice
Specifying camera positions, power and fibre during venue design, so automated production can be added later.
How an engagement works
Four stages, agreed up front
- 01
Understand
The sporting need and stakeholder priorities.
- 02
Align
Infrastructure, operations and commercial support.
- 03
Plan
A phased roadmap with defined responsibilities.
- 04
Support
Partner engagement through delivery.
Infrastructure ready for media and partnerships keeps supporting sport long after opening day. Scope is agreed project by project.
Start with a brief
Let’s talk about your next sports media opportunity.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.