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SMA Partners & ecosystem

Partners & ecosystem

Current & Previous Partners

SMA brings technology, production and commercial specialists together around each opportunity. These are the roles we work with, and where your organisation could fit.

A selection of organisations SMA has worked with or engaged through current and previous commercial and technology relationships; individual arrangements vary by project and period.

  • Spiideo logo

    Spiideo

    Automated sports production

  • Full Venue logo on its original violet background

    Full Venue

    Venue-related technology / fan experience

  • Safaricom logo

    Safaricom

    Mobile distribution

  • DFB German Football Association crest

    DFB

    Sports rights / football relationships

  • WSC Sports logo on its original fluorescent yellow background

    WSC Sports

    Automated highlights / content technology

  • MegaphoneTV logo

    MegaphoneTV

    Fan engagement / interactivity

  • MyFavorito logo

    MyFavorito

    Fan engagement and digital participation

Partner roles

Partnership is an operating principle

Alongside our named partners, these are the roles we bring together around each opportunity.

AI Production

Automated camera systems, remote production and live-content workflows.

Technology evaluation and production integration

Fan Engagement

Community experiences, interactive formats and audience relationship tools.

Fan experience and activation planning

Content Automation

Clipping, publishing and workflow systems that support editorial teams.

Content operations and publishing efficiency

Competition Management

Tools for fixtures, competition administration and connected sporting data.

Operational requirements and systems alignment

Distribution

Broadcast, OTT, mobile and telecom pathways for sporting content.

Audience access and platform coordination

Commercial Technology

Advertising, sponsorship inventory and commercial delivery systems.

Partnership infrastructure and evaluation

Partner with SMA

Bring your technology or expertise into African sport

Production, streaming, fan and commercial technology companies can tell us where they operate today and which markets they want to reach.

Partner with SMA