AI Production
Automated camera systems, remote production and live-content workflows.
Technology evaluation and production integration
Partners & ecosystem
SMA brings technology, production and commercial specialists together around each opportunity. These are the roles we work with, and where your organisation could fit.
A selection of organisations SMA has worked with or engaged through current and previous commercial and technology relationships; individual arrangements vary by project and period.

Automated sports production

Venue-related technology / fan experience

Mobile distribution

Sports rights / football relationships

Automated highlights / content technology

Fan engagement / interactivity

Fan engagement and digital participation
Partner roles
Alongside our named partners, these are the roles we bring together around each opportunity.
Automated camera systems, remote production and live-content workflows.
Technology evaluation and production integration
Community experiences, interactive formats and audience relationship tools.
Fan experience and activation planning
Clipping, publishing and workflow systems that support editorial teams.
Content operations and publishing efficiency
Tools for fixtures, competition administration and connected sporting data.
Operational requirements and systems alignment
Broadcast, OTT, mobile and telecom pathways for sporting content.
Audience access and platform coordination
Advertising, sponsorship inventory and commercial delivery systems.
Partnership infrastructure and evaluation
Partner with SMA
Production, streaming, fan and commercial technology companies can tell us where they operate today and which markets they want to reach.
Partner with SMA