Solutions
Solutions built for how African sport works.
Better production, wider distribution, deeper fan relationships and stronger commercial operations start with a clear problem, not another platform.
Services
How SMA works with you: advice, packaging, partnering and delivery across the value chain.
View servicesSolutions
Defined set-ups you can implement, each combining services and technology around one use case.
Six solutions
Start with the problem you need to solve
Solution
Advertising & Sponsorship
Inventory, audience data and activation brought together into packages brands can b
Intended benefit: Clearer packages, easier sales conversations and agreed reporting.
Explore solutionSolution
Automated Production
An automated or hybrid production set-up designed around your venues, calendar and distribution plan.
Intended benefit: More matches covered and more content produced, with costs planned in advance.
Explore solutionSolution
Digital Media
Editorial operations and social publishing for sports properties and publishers.
Intended benefit: A steady, recognisable content output that builds an audience over time.
Explore solutionSolution
Fan Engagement
Content, community and interactive formats combined into one fan programme.
Intended benefit: More regular contact with fans, and inventory partners can value.
Explore solutionSolution
League Digitisation
A phased plan to connect competition management, results, content and publishing.
Intended benefit: Less duplicated work, and faster, more reliable information for media and fans.
Explore solutionIn development
Sports Stream
SMA’s proposed platform for carrying African sport across mobile, web and connected TV.
Intended benefit: Intended to give rights holders a direct, mobile-first route to fans.
Explore solutionOur process
From opportunity to deployment
No reference projects are implied. Each solution is scoped to the property, the market and the budget.
- 01
Understand
The problem, the property and the market.
- 02
Design
A solution scoped to budget and conditions.
- 03
Partner
Suitable technology and delivery partners.
- 04
Pilot
A controlled test with agreed measures.
- 05
Scale
Extend only where the pilot supports it.
Start with a brief
Tell us what you’re building in Africa.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.