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SMA AI Sports Production

AI Sports Production

Cover more fixtures without an OB truck at every venue.

We assess venues, connectivity and coverage needs, then design automated or hybrid production models with qualified technology partners, usually starting with a pilot.

Produce and operate

Most African competitions can’t justify a traditional outside broadcast for every match. That is why so much of the game goes unseen.

AI-driven cameras and remote production can lower the cost of coverage, but only where power, connectivity and on-site operations are planned properly.

SMA starts with the fixture calendar and the venues, then helps select the workflow that fits, from single-camera automated capture to hybrid set-ups for marquee matches.

Capture · Cloud · Output

A venue camera feeds a remote cloud production hub, which outputs a live stream and highlights, with power and connectivity checks at the venue.

The challenge

What usually gets in the way

Uneconomic fixtures

Lower-tier and youth matches that go unfilmed because the cost per game is too high.

Unpredictable venues

Patchy connectivity and power that make live streaming hard to plan.

Thin content output

No capacity to produce highlights and clips at the volume digital channels need.

What SMA brings

Capabilities we bring to the work

  • Venue, power and connectivity assessment
  • Automated and hybrid production design
  • Remote and cloud production workflows
  • Graphics, commentary and highlight workflows
  • Technology partner evaluation and pilot planning

In practice

A single-venue pilot to test automated capture and clipping before any decision on a wider roll-out.

How an engagement works

Four stages, agreed up front

  1. 01

    Audit

    Survey venues, connectivity and the fixture calendar.

  2. 02

    Design

    Define the production model and who runs what.

  3. 03

    Pilot

    Test on selected fixtures and review what works.

  4. 04

    Scale

    Extend coverage in phases where the pilot supports it.

Technology follows the competition’s needs and operating conditions, not the other way round.

Start with a brief

Let’s talk about your next sports media opportunity.

Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.

Start a conversation