Digital Media & Fan Engagement
Keep fans close between fixtures.
We plan and run editorial and social content programmes, drawing on our AFSOC 360 African football publishing work, that give fans a reason to come back.
Grow the return
Match day lasts ninety minutes. The relationship with fans has to work the other six days.
African sports audiences are young, social and mobile. They follow players and stories across platforms, not just fixtures.
SMA builds publishing programmes with a clear editorial voice, formats suited to each channel, and a route to value for commercial partners.
An editorial feed of stories and short video sits alongside interactive prediction and reward formats that bring fans back between matches.
The challenge
What usually gets in the way
Match-day only
Content that stops when the game ends.
Scattered publishing
Channels run without a shared editorial plan.
No direct relationship
Fans reached only through third-party platforms.
What SMA brings
Capabilities we bring to the work
- Editorial and social content strategy
- Short-form video and social-first formats
- Interactive formats: predictions, polls and rewards
- Community management planning
- Content performance reporting
In practice
A weekly short-form series built around players and fan voices, with a format a sponsor can be integrated into.
How an engagement works
Four stages, agreed up front
- 01
Understand
Fans, channels and editorial voice.
- 02
Plan
A repeatable calendar and set of formats.
- 03
Publish
Run the programme consistently across channels.
- 04
Learn
Review performance and commercial openings.
Consistent, relevant content builds an audience that rights holders and sponsors can value.
Start with a brief
Let’s talk about your next sports media opportunity.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.