Sponsorship & Commercialisation
Sponsorship that brands can justify.
We map a property’s commercial inventory, build packages around its audiences and media reach, and agree up front how delivery will be reported.
Grow the return
Brands in African markets increasingly want evidence of return, not just a logo on a board.
Many properties sell signage and naming rights while their digital, content and data assets go unpackaged.
SMA assembles inventory across venue, broadcast and digital, and builds propositions with clear deliverables both sides can track.
Venue, broadcast and digital inventory is assembled into sponsorship packages with an agreed reporting framework.
The challenge
What usually gets in the way
Undefined inventory
Commercial assets that aren’t catalogued or priced.
Exposure-only deals
Packages that can’t show value beyond visibility.
Delivery gaps
Commitments with no clear owner after signature.
What SMA brings
Capabilities we bring to the work
- Commercial inventory audit
- Sponsorship and category packaging
- Brand and property matching
- Digital and content activation planning
- Reporting and evaluation frameworks
In practice
Bundling broadcast exposure, social content and on-the-ground activation into one category partnership with agreed reporting.
How an engagement works
Four stages, agreed up front
- 01
Audit
Catalogue assets, audiences and existing commitments.
- 02
Package
Build tiers and category offers.
- 03
Approach
Identify and approach relevant brands.
- 04
Report
Agree deliverables and a reporting rhythm.
Partnerships built on a clear exchange of value. Results depend on the property, the partner and execution.
Start with a brief
Let’s talk about your next sports media opportunity.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.