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SMA Media Rights & Distribution

Media Rights & Distribution

Rights packaged for the markets that will buy them.

We help rights holders decide what to sell, where and to whom, then take those packages to the broadcasters, telcos and platforms with real appetite for them.

Get sport to market

A rights package that works in Lagos may not work in Nairobi or Johannesburg. Pricing, windows and platforms have to reflect each market.

Broadcast budgets, pay-TV penetration and mobile data costs vary sharply across the continent. Selling Africa as a single block often leaves value and audiences on the table.

SMA works through the detail: which rights are available, which buyers are active, and how free-to-air, pay-TV and digital windows can sit alongside each other.

Territory · Window · Channel

A matrix mapping rights packages across territories and channels, with free-to-air, pay-TV, telco and OTT windows placed market by market.

The challenge

What usually gets in the way

One block, many markets

Rights sold pan-continentally without regard to local demand or pricing.

Packages buyers can’t use

Windows, formats and exclusivity terms that don’t match how outlets programme.

Limited buyer visibility

Little direct knowledge of who is acquiring, and on what terms.

What SMA brings

Capabilities we bring to the work

  • Rights inventory review and market positioning
  • Territory, window and platform packaging
  • Buyer mapping across free-to-air, pay-TV, telco and digital
  • Introductions and negotiation support
  • Licence coordination and delivery scheduling

In practice

Separating free-to-air highlights from live pay-TV rights, so a competition reaches a wide audience without undercutting its premium buyers.

How an engagement works

Four stages, agreed up front

  1. 01

    Assess

    Review available rights, existing contracts and priority territories.

  2. 02

    Package

    Shape offers by market, window and platform.

  3. 03

    Place

    Approach relevant buyers and support negotiation.

  4. 04

    Deliver

    Coordinate licensing, materials and delivery schedules.

A distribution plan that reflects each market’s economics, so rights reach audiences and buyers pay for what they can use.

Start with a brief

Let’s talk about your next sports media opportunity.

Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.

Start a conversation