Automated Production
Automated Production
An automated or hybrid production set-up designed around your venues, calendar and distribution plan.
The use case
A league may have hundreds of fixtures a season but the budget to broadcast only a few. Clubs and sponsors want visibility; fans want to watch.
Automated production combines AI-driven cameras, remote production and cloud workflows so more matches can be filmed, streamed and clipped. SMA helps design and pilot the model with suitable technology partners.
A fixture calendar feeds automated capture at the venue, a remote production hub, and live and clipped outputs.
Intended benefit
More matches covered and more content produced, with costs planned in advance.
What it includes
The working parts
Venue and connectivity readiness checks
Automated or hybrid camera configuration
Remote production and graphics workflows
Live streaming and highlight clipping
Operating model and cost planning
How it’s implemented
A simple, staged process
- 01
Assess
Venues, calendar and distribution needs.
- 02
Pilot
Selected venues and fixtures.
- 03
Review
Quality, reliability and cost.
- 04
Scale
Phased extension across the competition.
Technology categories
Partner technology, selected for the job
SMA works with technology suppliers by category and selects them for each project. These are categories, not named or endorsed partners.
- AI camera systems
- Remote and cloud production
- Content automation and clipping
- Streaming delivery
Start with a brief
Talk to us about automated production.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.