OTT & Digital Distribution
Reach fans on the screen in their pocket.
For most African sports fans, the phone is the main screen. We help rights holders, broadcasters and telcos plan distribution around data costs, payment habits and device use.
Get sport to market
Distribution in Africa is mobile-first, price-sensitive and split across operators. The model has to start there.
A streaming app alone rarely solves the problem. Data bundles, mobile money, zero-rating and telco partnerships often decide whether fans can actually watch.
SMA matches content, rights and access models to the right channels (OTT, telco, social or broadcaster platforms) with a realistic view of what each can deliver.
Content routes through a telco and platform layer to a phone, a tablet and a television.
The challenge
What usually gets in the way
No route to mobile
Rights held for broadcast with no practical path to the phone.
Unclear platform choice
Build, partner or license, without a clear view of cost and reach.
Rights and delivery apart
Clearance, geo-restriction and delivery planned separately.
What SMA brings
Capabilities we bring to the work
- OTT and channel strategy
- Telco and platform partnership planning
- Access models: free, ad-funded, subscription and bundled
- Multi-screen content packaging
- Streaming and delivery partner evaluation
In practice
Pairing a telco data bundle with an ad-supported stream, so fans can watch without paying full data costs.
How an engagement works
Four stages, agreed up front
- 01
Map
Audience, rights position and access constraints.
- 02
Choose
Channels and a viable access model.
- 03
Partner
Align telco, platform and delivery partners.
- 04
Launch and learn
Roll out in phases and refine from audience data.
Distribution planned around how fans actually watch and pay. SMA’s own Sports Stream proposition remains in development.
Start with a brief
Let’s talk about your next sports media opportunity.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.