Strategic Advisory & Market Entry
A clearer route into African sport.
We help international rights holders, investors and technology companies decide where to focus, who to partner with and how to adapt their proposition.
Get sport to market
Africa is 54 countries, not one market. Entry plans that ignore that tend to stall.
Regulation, media landscapes, payment habits and sporting priorities differ from one market to the next.
SMA helps prioritise markets, identify credible local partners and build a phased plan with clear decisions at each stage.
A staged route from market assessment to a localised commercial proposition, a partner route and a clear execution decision.
The challenge
What usually gets in the way
One continent, one plan
Treating very different markets as a single opportunity.
Unclear local partners
No reliable view of who to work with on the ground.
A proposition that doesn’t travel
Pricing, product or messaging built for other markets.
What SMA brings
Capabilities we bring to the work
- Market prioritisation and landscape mapping
- Partner identification and due-diligence support
- Proposition and pricing localisation
- Rights and distribution strategy
- Phased go-to-market planning
In practice
Testing a proposition in two priority markets with local partners before committing to wider expansion.
How an engagement works
Four stages, agreed up front
- 01
Clarify
The proposition and what success looks like.
- 02
Assess
Priority markets, regulation and channels.
- 03
Connect
Identify and introduce relevant partners.
- 04
Plan
A staged entry plan with decision points.
Strategy grounded in operating experience across African sports media markets.
Start with a brief
Let’s talk about your next sports media opportunity.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.