Fan Engagement
Fan Engagement
Content, community and interactive formats combined into one fan programme.
The use case
Many clubs and leagues have large social followings but little direct relationship with fans, and little to offer sponsors beyond posts.
A fan engagement programme brings editorial content, predictions, polls, rewards and community activity together around one clear plan.
An illustrative fan programme combining a content feed, a match prediction poll and a loyalty points bar.
Intended benefit
More regular contact with fans, and inventory partners can value.
What it includes
The working parts
Fan audience and channel review
Social-first content series
Predictions, polls and rewards formats
Sponsor-integrated activations
Engagement reporting
How it’s implemented
A simple, staged process
- 01
Understand
Who the fans are and where they gather.
- 02
Design
Formats, calendar and sponsor fit.
- 03
Launch
Start with a focused programme.
- 04
Refine
Adjust from engagement data.
Technology categories
Partner technology, selected for the job
SMA works with technology suppliers by category and selects them for each project. These are categories, not named or endorsed partners.
- Fan engagement platforms
- Social and community tools
- Rewards and gamification
- CRM and audience data
Connected capabilities
Related expertise
Start with a brief
Talk to us about fan engagement.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.