Digital Media
Digital Media
Editorial operations and social publishing for sports properties and publishers.
The use case
Fans follow African sport on social platforms every day, but many properties publish irregularly and without a clear voice.
Drawing on SMA’s AFSOC 360 publishing experience, this solution sets up an editorial identity, a content calendar and channel-specific formats.
An editorial calendar planned across channels, with formats packaged for each platform and reviewed regularly.
Intended benefit
A steady, recognisable content output that builds an audience over time.
What it includes
The working parts
Editorial identity and tone
Content calendar and workflow
Short-form video and social formats
Platform-specific packaging
Regular performance reviews
How it’s implemented
A simple, staged process
- 01
Define
Audience, voice and channels.
- 02
Set up
Workflow, calendar and formats.
- 03
Publish
Consistent output across channels.
- 04
Review
What resonates, and why.
Technology categories
Partner technology, selected for the job
SMA works with technology suppliers by category and selects them for each project. These are categories, not named or endorsed partners.
- Content management
- Video editing and clipping
- Social publishing tools
- Audience analytics
Connected capabilities
Related expertise
Start with a brief
Talk to us about digital media.
Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.